Help me learn your language!
No, I don’t mean a language like English or Spanish that you learn from classes and a book. I mean your language, the way your company speaks about its products. Without your language, I can’t possibly provide the script you want or deserve.
Let me explain. In my role as an experienced scriptwriter, it’s my job to translate my clients’ vision into a tight, well-crafted script that meets the needs of their companies and their products. It’s an arrangement that works for everybody, because a client always knows what works for their business, but they don’t always know how to transform that into an effective production script, because filmmaking is its own unique world with its own terminology and language.
There’s that word again! If you are a client looking to create top quality video for your web presence or advertising needs, then your business also has a language. You know what phrases you like to use when discussing your products, and you also know what phrases are off-limits. Also on the table: insider product lingo, key functions and features, marketing approaches, and more. When I work on your script, I won’t know these particulars of your company’s language and will need your help to be sure I get it just right.
Why does this matter? For starters, there may be liability issues in your industry. Many times I have been moved to change one phrase or another in a script because a certain wording has caused problems for a company in the past. Another possibility is that you simply prefer to differentiate your product against your competitors with a certain set of descriptors. There are as many reasons for being specific with word choice as there are companies, so I can’t hope to capture them all. What’s important to know is that we are aware of the need to work with you on the language in your script, and that we are always aware that it’s your product first and foremost, and you know it best.
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