It’s not too late to incorporate video into your marketing plans. Check out this article by Optinmonster that highlights how video is the best step that you can take for your business this year.
The Content Marketing Institute’s findings are similar. Both its B2B and B2Cresearch for 2017 show that:
- 60% of both B2B and B2C marketers use video for marketing.
- 30% of B2B marketers say video will be key to content marketing success.
- 34% of B2C marketers say it’s crucial to success.
Social Media Examiner has similar findings. Its research shows that in 2016, 60% of marketers used video; 73% plan on using it more this year. In addition, 14% of marketers used live video in 2016.
Key takeaway: Around two-thirds of marketers are using videos for marketing; you can’t afford to be left out.