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Video is vital on most social media platforms, including Instagram.

There are many different types of video that you can post. When starting out, branding videos are a safe bet that help establish who you are and what your company believes in.  These videos can be as simple as a short, wordless clip that shows your team just having fun togetherVideo autoplays without sound on Instagram, so you’d be able to get your message across to everyone who’s looking.

Product shots are another great “no-audio-needed” optionThese videos typically make your product the star. If you serve food, show your menu being served and enjoyed by customers. If you’re a fashion company, show models wearing your product. Real estate? Showcase some great footage of the interior and exterior of your properties. If you have a non-tangible product like a service, you can show your team performing it, or use a traditional “before and after” video.

Finally, tutorial videos can be a great addition to your online content. These videos show people how to use your product, provide tips & tricks of the trade, or suggest unconventional applications that your customers may not have considered.

We recommend working with a production company like us at AMP to film an assortment of social videos in a batch for you to schedule and post on a schedule so you can remain active and consistent with your social media. If you’re not sure what types of videos are best for your business, don’t worry- our expert team will help you decide which videos will be most effective to promote your name and up your sales. 

Reach out to us today to get your Social video journey started.

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