So you’ve decided to use video in your social marketing campaigns. Great! But what type of videos do you produce? Bunny can provide a few ideas to get you started.
There’s a variety of video types you can use for social media marketing. Some simple options include Product 360’s, Demonstrations, and Showcases.
With a Product 360, you’re showing off the product itself. We can shoot something very clean– on a white background, for example–or something more organic and natural, such as in a garden, outdoors, or some other location specific to the product. This is great for looping videos and doesn’t require sound.
Demonstrations show you how to use the product, and are great for things like assembly instructions, or products that have very intricate or difficult instructions. But what if your product is self-explanatory and easy to use? Why not show off some unconventional ways of using your product that your consumers may not have considered? You can highlight your product’s diversity, and inspire those who already own it to share the video with friends.
Another way of showing off your product is through showcasing events. If you’re a restaurant or bar, presenting people eating and enjoying your food or drinks is a great way to encourage others to do the same. If you’re a fashion company recording a runway show, a showcase video for your event is a great way to introduce a new product line to your customers.
Those are some great basic examples of videos that can work well for most social platforms. As always, we encourage creativity to help you stand out from the crowd. If you would like to brainstorm your ideas with us or get a free quote on social videos for your brand, please reach out to us. We’d love to work with you.